What are the primary reasons behind lead market complaints?

                                            
Are there any specific reasons due to which lead market complaints are seen? Here, our aim will be to
analyze this question and find an answer for the same.
Three Reasons Behind Lead Market Complaints
Improper segregation of Leads
If your customer support team focuses more on poor quality leads without paying heed to data available
for the leads then complaints are more likely to arise. It is important to prioritize leads based on data available
for the same. If they don’t then it is likely that they will focus more on luke warm or dead leads where chances
of conversion are very less.
Delayed Response
According to lead market review, conversion rate usually drops significantly if lead market customer feedback
team makes a delay in providing response to the leads that are generated by the system. Conversion rate will
be very low if contact is made after a long gap from the time lead was generated.
Analysis shows that if immediate contact is not established with the leads then the probability of missing the
lead increases by almost 10 times. Complaints about leads crop up when sales teams do not prioritize their
leads. As such, valuable time is lost, which could otherwise be used for converting leads that can actually
convert.


Improper Analysis of Lead Signals
Lead market complaints become a serious issue when customer support teams do not understand the leads
and believe that a lead is willing to make a purchase where actually the person is not interested in the product
or service. For instance, if a customer asks about the availability of discounts or offers, then it is a clear signal
that he is interested in buying the product.




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